ITA Software acquisition this year by Google took its first fruit: a flight search in addition to the powerful search giant artillery. It is available in 10 languages, but still does not offer price comparison

“The summer is approaching, you may be thinking of taking a vacation,” suggests the Google Blog. Once again, the giant forward to this need and developed one of the few variants that lacked incorporate into its engine: a flight search engine.

In this sort of implicit race course to be omnipresent on the web, Google has added an ally: it is ITA Software, a company dedicated to compare flights, whose acquisition was announced by the giant in July last year.

After the operation, which culminated in 700 million dollars, the Google vice president of marketing, Marisa Meyer, anticipated that work on the creation of “new flight search tools that make it easier to compare consultations flight options and prices and take you directly to the site where you can get your ticket “, a goal that, even in beta, has already become reality.

For now, the system is available in 11 languages: English, French, Italian, German, Spanish, Dutch, Brazilian Portuguese, Polish, Russian, Turkish and Catalan. But it does not compare flight offers.

The purchase of ITA Software in turn sparked the reaction of the competition, he tried to stop it on the grounds that the market balance would tilt too far in favor of Google.

The truth is that for the moment, this is a very simple tool, which nevertheless evopuede become a silver bullet because ITA is the level of Amadeus, in terms of capacity and scope as required to organize schedules, destinations, airlines and prices